As a borderline Kanye STAN, the marketing actually was icky, its slapdash nature only mirroring some of the weaknesses of the album. IMO, Kanye would have been better served keeping the tweet storms to a minimum, keeping the MSG listening party - which was amazing!, sound quality be damned - relatively mysterious, letting the SNL appearance speak for itself, and really just ride the strength of the actual music. His whole PR has not endeared himself to new fans, I don't think, and if anything muddied the way his actual fans think of him. Bill Cosby in innocent? Really? Then again, opinions are like assholes and I don't want to get any bleach on my shirt.