Who is more controversial? Mel Gibson or Eminem?Do you ever notice how controversy press coverage sells 1,000x better than positive press coverage?I'll put money on Apocalypto selling 1,000x better after this. Nobody had even heard of Apocalypto before this. Jews weren't going to see it regardless (see: my dad), so he really didn't lose any business with this, he just got LOTS of press.PS if anyone wants to shoot a friend of mine near a radio station, that would be greatly appreciated