Hand picked records important to the history of Soul Strut.
With its anonymous, uncredited packaging, The Animated Egg looks like another studio created band corralled to cash in on the acid rock sounds of the 1960s, but the back story is much more interesting.
Jerry Cole was an in demand musician who worked with greats like The Beach Boys and The Byrds. He formed the group The Id in 1966 inspired by the changing psychedelic sounds of the 60s. The unreleased studio outtakes of their debut The Inner Sounds Of The Id were heisted by producer Paul Arnold and secretly sold to the budget label Alshire who then repackaged it as The Animated Egg. They also added strings to it and sold it as 101 Strings Astro-Sounds From Beyond The Year 2000. Throughout the 60s, the Animated Egg tracks made its way on to countless other budget label LPs released in the US and Europe (see The Black Diamonds - A Tribute to Jimi Hendrix).
With that said, the album is groovy fuzz rock. The track that gets everybody in a tizzy is the head nodder "Sock It My Way". It's the sonic version of a bad trip with high tremolo fuzz guitar over an ominious chord progression. Think The Door's "This is the End". The 101 strings version was named "Flameout" and is the same track with strings over it, duh. It's hard to believe this was a record marketed to the easy listening crowd at grocery store checkouts.
Jerry Cole had no idea his music was repurposed, later becoming a cult classic until it was divulged to him in a 2006 interview by Pop Matters. He later passed away in 2008.