Pattrick: Pre-95 lounge/EZ interest in the US was mostly underground; any mainstream coverage of it was largely to clown on how uncool it was. Besides the people in cinema that have been mentioned like Waters and Lynch (I'll have to note here that Badalamenti was an easy listening veteran, and Vinnie Bell played on the Twin Peaks soundtrack), the first rumblings I remember were early ???80s industrial titans like Throbbing Gristle and NON cooing about the charms of Martin Denny and tiki culture.
Then later in the '80s came the Subgenius crowd, as entrenched as they were in the embrace and ridicule of post-war culture. This would include folks like Brother Cleve (who shepherded the return of Esquivel), Irwin Chusid, and L.A. artist Byron Werner, whose EZ mix tapes spread far and wide and were incredibly influential.
Then came the catalogs of Paul Major and Greg Breth, who started selling exotica records to psych collectors, and then the L.A. misanthropes (Adam Parfrey, Amok), and RE/Search books.
There wasn't any one thing that created the scene in the mid-'90s, it's more like the mainstream finally caught up with what the underground had been into for years (always the case, right?).
We had this discussion on Waxidermy a few years, back, check it out:
http://waxidermy.com/bbs/viewtopic.php?f=3&t=16490