He's quirky and individual, I'll give you that. I was unfamiliar, so this is my first exposure. It was a bit of a shock (the voice), but the lyrics sound more like spoken word/poetry over cool beats to me, which isn't necessarily bad. Also, remember what some critics had to say re: quirky and Dylan, David Byrne, Elvis Costello, Eminem, etc., etc. Not saying he's as great, unique, whatever, but it could grow on you. There are thousands and millions of people who like Leonard Cohen (I can't stand the sound of his voice).
GJ